RIM has introduced the Blackberry Torch today, which is their first smart phone with Blackberry OS 6. RIM’s strategy still revolves around to tell the world that blackberry is the master of the smart phone market even today. It seems that RIM got the name of its newest Blackberry the Torch, as the company desperately needed some heat in its cell phone line. Since iPhone and Android have been making enough noises in smartphone markets and they are the hottest tech item of the time, the Blackberry remained silent yet.
RIM well understands the fact that Blackberry does not appeal to the customers now, but it is being hoped that its new operating system and slate will make people think the other way. There are many things to like in Blackberry OS 6.0, and the Blackberry Torch. The new smart phone has the same features that the old one had, but it has full touch screen with a slide out keyboard. Adopting designs from the Palm Pre is a good thing, because the smart phone world has liked the touch and the keyboards on the Blackberry Storm that it did not ignore it.
Apart from the corporeal features, you may feel let down with the actual specs of the smart phone. There’s a 5 megapixel camera, and a Wi-Fi support for 802.11n. It has more memory than the previous devices but the processor is sluggish in comparison to the competition, screen size, and the resolution seen downright trite by 2010 standards. Blackberry is still not the fastest, latest, and greatest device even after this development. The specs don’t matter a lot if the device and the operating system remain snappy for the users.
Over the past few years, many BlackBerry users have been switching from the Blackberry to card-carrying iPhone, and Android. It’s not hard to find why the users are jumping from one smart phone to the other? For this reason, the Blackberry is now not up to the mark. The email and text experience is the best in business, but now more you need is browser rather than the inbox.
The improvement is made in the new Blackberry OS 6, as it is having a new Web Kit-based web browser. Charles Golvin, a mobile analyst for Forrester Research, commented on the new device that the Torch and the OS6 has made competition with the Android and iPhone devices as Blackberry is having touch with the keyboard.
These improvements will satisfy the Blackberry users. RIM is expecting that the Blackberry latest OS will win over the iPhone and the Android users. There are many non-smart phone users in the world and RIM is expecting that it will target them. No one can call Blackberry old as RIM is working behind the scenes. For a comeback, RIM should make developments fast. Blackberry users, what do you think of Blackberry Torch?